When more than one individual joins the boycott, it's no longer an individual solution
That’s true, but I believe that boycotts alone do not influence a sufficient number of people. It is necessary, alongside boycotts, to politicize the issue in various spaces, making the discussion public and accessible to as many people as possible. In the case of big techs, for many people, boycotting becomes impossible because they are deeply embedded in daily life, whether in work or social interactions.
Can you give examples of this?
I can give an example of popular pressure that is happening in Brazil right now.
A hardworking young man, who was not influential and had no political power, created a movement called
Vida Além do Trabalho (Life Beyond Work), which fights to end the 6x1 work schedule in the country, where people work six days a week with only one day off. After years of distributing flyers, spreading the word on social media, and debating the issue in various spaces, the discussion reached the mainstream media.
Shortly after, a congresswoman embraced the cause and pushed the bill forward, giving it even greater visibility. Even though it wasn’t originally her issue, politicians always seek power. She saw the opportunity to become more relevant and took it, becoming the spokesperson for the project. Currently, people are going to the social media accounts of congress members who have not yet voted in favor of the bill to pressure them. They are organizing nationwide protests in various cities, forcing politicians to vote in favor of the project.
Something that once seemed impossible is slowly becoming a reality, thanks to popular power. I don’t know how the general sentiment of the American population is toward big techs, but the first step is to raise awareness, and then call people to action. I believe there must be large movements against these companies out there—they need to organize and figure out the best way to curb and limit the power of these billionaires.